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Facts & Stats (Wiltshire and Swindon)

Our insight service will help you understand more about your customers, employees and users so that you can create the right products and programmes to raise activity levels. We can interpret data and guide you to make the right decision for you and your Club or organisation.

Understanding the local landscape:

  • Provide an overview of the current health and physical activity picture within Wiltshire & Swindon as a whole, and within specific areas (local profiles). This information will act as a base for organisations to better understand a range of demographics and key target groups, as well as sourcing potential opportunities for future development.

Typical headlines and data:

  • Wiltshire has seen a year on year decrease in sports participation (at least ONCE a week) across a 3 year period
  • Swindon has seen a year on year increase in sports participation (3 or more times a week) since 2013/14
  • Wiltshire has seen sports participation and active recreation grow to a 5 year high
  • Both men's and women's participation in sport (at least ONCE a week) has fallen from last year within Wiltshire and Swindon
  • At regional level as well as within Wiltshire & Swindon, children's participation in sport (at least ONCE a week) has fallen since last year
  • Club membership has grown year on year within Swindon since 2013/14
  • Overall latent demand has grown strongly within Wiltshire across a 5 year period, and has also grown yearly within Swindon over a 3 year period

If you’d like to keep up to date with the latest information we have at WASP about local sport and physical activity across the county register with WASP today to receive our informative monthly e-newsletter - http://wasp.sportsuite.co.uk/user

Active People Survey:

Data Set: (Ages 16+)   (Sports participation three or more times a week)

-          Swindon continues to see a year on year increase in sports participation (three or more times a week) with 19.5% of the population (16+) taking part in sport

-          Wiltshire has also seen an increase in participation on last year with 19.6% of the population taking part in sport. This figure however is down on that of 2013/14.

Sports Participants   at least 3 times a week

Data Set: (Ages 16+)   (Latent Demand)

-          Both Swindon and Wiltshire have seen year on year growth in overall latent demand from 2013/14. Latent demand now stands at 56% (Swindon) and 62% (Wiltshire)

Overall Latent Demand

Wiltshire and Swindon CSP:

Data Set: (Ages 65+)   (Sports Participation at least once a week)

-          Over 65s participation in sport has grown on last year, and is now up to 18.4% - a three year high

Sports Participants   At least once a week

Data Set: (Ages 16+)   (Those with a limiting illness or disability) (Sports participation at least once a week)

-          Whilst there has been no significant change in participation figures from 2014/15 to 2015/16, participation rates for those with a limiting illness or disability in 2015/16 is down over 6% from 2013/14

Sports participation   At least once a week

Data Set: (Ages 16+)   (Sports participation at least once a week) (Male)

Sports participation is down on last year, but is fairly stable across the previous 3 years

Data Set: (Ages 16+)   (Sports participation at least once a week) (Female)

-          2015/16 has seen a drop in female participation in sport, with figures down 2.5% on 2013/14 levels

Sports Particpation    at least once a week   Male v Female

Data Set: (Children aged 15 and under)   (Sports participation at least once a week)

-          Whilst participation figures have dropped since last year, they remain fairly stable on figures from 2013/14

Sports Particiaption   3 or more times a week children15

Data Set: (Ages 16+)   (Sports participation three or more times a week – NI8)

-          Participation has decreased annually over the past 3 years, and now stands at 25% compared to 27.2% in 2013/14

Sports participation   3 or more times a week 16 25

Cycling, Swimming, Tennis, Hockey, Rugby, Canoeing, Handball, Athletics, Badminton, Bowls, Cricket, Football, Netball, Boxing, Gold, Archery (No information on all sports except);

Swimming:   2013/14 – 6.65%     2014/15 – 6.22%     2015/16 – 5.84%

Cycling:  2013/14 – N/A     2014/15 – 5.50%     2015/16 – 7%      (Wiltshire)

 

 

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